What is a white-label TCG API?

A trading card data API that you sell under your own brand while another company runs it. Your customers sign up on your site, call your domain with keys that carry your prefix, and pay you. Behind it, TCGGraph supplies the card data for 9 games, the prices, the images and the servers.

Do my customers ever see TCGGraph?

No. Your domain, key prefix, documentation, emails, error messages and image URLs carry your name. We do not contact your customers, market to them, or tell them we exist.

Do I need to be technical?

Not for white-label. You send us your name, logo and colours, and add a few DNS records at your domain provider, which is copy and paste; we can do that part with you. Reseller API is for teams that build their own front end, so it assumes a developer.

How fast can I launch?

5 business days from the day you send your brand details and add the DNS records. If we miss that, the setup fee is refunded in full.

What does it cost to run?

Reseller API: $1,000 setup, then $249 a month. White-label API: $2,500 setup, then $499 a month. On both, the API calls your customers make are billed at $0.70 per 1,000 credits, pooled across all of them. The monthly fee starts on launch day, not on the day you order. Data licence: from $2,000 a month, on an annual agreement.

Who decides what my customers pay?

You do. You set your own plans, prices and allowances, and keep the difference between what you charge and the wholesale cost of what your customers use.

Who supports my customers?

You answer your customers. We answer you: anything about the data, an outage or a bug comes to us, and we reply within one business day, sooner for an outage.

Which games and data are included?

All 9: Pokémon Trading Card Game, Magic: The Gathering, One Piece Card Game, Yu-Gi-Oh! Trading Card Game, Disney Lorcana, Star Wars: Unlimited, Digimon Card Game, Grand Archive, Dragon Ball Super Card Game. Every printing, in 11 languages, with Cardmarket prices in EUR, TCGplayer in USD, Card Kingdom and Manapool on Magic, graded prices by grading company and grade, condition prices and daily history.

Reseller API and white-label run month to month after launch. Cancel any time and the month already paid runs out. Your customer list and their usage history are yours to export. The data licence is an annual agreement.

Is it legal to resell card data?

Our data is licensed to you for resale under the partner terms. Card names, artwork and trademarks belong to their publishers; like every card data provider, you show them to identify cards, and each publisher's own policies still apply to how you use them.

Can my customers scan cards too?

Yes, on request. Card recognition is priced per matched card, at a wholesale rate we quote with your order, and runs on your domain like the rest of the API.

Is this the same API TCGGraph customers use?

Yes. The same endpoints, the same data and the same servers, so a fix or a new set reaches your customers the day it reaches ours.

TCGGraph Partners

Your own trading card API, under your name, live in 5 business days

Card data for nine games, prices from four markets and graded copies, on your domain, with your keys, your docs and your prices. You find the customers. We run the data, the servers and everything that breaks at three in the morning.

Order your API How it works

Live in 5 business days, or your setup fee back
No code needed with white-label
Month to month after launch

developers.lanterncards.com

Lantern Cards

DocsPricingStatusGet an API key

The Lantern Cards API

Card data and prices for nine games, on one key.

curl https://api.lanterncards.com/v1/cards/pkm_ecard3_146 \
  -H "Authorization: Bearer lc_live_7Hq2…f9Ka"

{
  "data": {
    "id": "pkm_ecard3_146",
    "game": "pokemon",
    "name": "Charizard",
    "set": {
      "code": "ecard3",
      "name": "Skyridge"
    },
    "collectorNumber": "146",
    "rarity": "Rare Secret",
    "images": {
      "normal": "https://images.lanterncards.com/ec/pkm_ecard3_146/normal.webp"
    },
    "prices": [
      {
        "source": "cardmarket",
        "region": "EU",
        "finish": "reverse-holo",
        "currency": "EUR",
        "market": 1973.13
      },
      {
        "source": "tcgplayer",
        "region": "NA",
        "finish": "reverse-holo",
        "currency": "USD",
        "market": 2999.99
      }
    ]
  }
}

Charizard

Skyridge · 146

reverse holo, market

Cardmarket: €1,973.13
TCGplayer: $2,999.99
PSA 10: $99,000.00

Or see

The brands are made up. The card is real: Charizard, Skyridge 146, from our public sample, with its Cardmarket, TCGplayer and graded prices as sampled. Only the hostnames have changed.

9
Games, every printing: 212,448
Printings with their own prices: 4 + graded
Markets, plus PSA, BGS, CGC, SGC: 5 days
Order to live, business days

The deal

You own the customer. We own the problem.

A card API is easy to start and hard to keep right. The part customers pay for is the second part, and it is the part we already do every day.

We run

Everything behind your API

Card data for 9 games, 212,448 printings, with new sets added as they release
Prices from Cardmarket, TCGplayer, Card Kingdom and Manapool, refreshed daily, and graded prices by grade
Matching every printing to its own listing on each market
The API, the servers, scaling and uptime
Image hosting and delivery
Keys, rate limits and abuse protection
Second-line support: anything about the data, and every outage

You run

Everything your customers see

Your name, your logo and your domain
Your plans and what you charge for them
Finding customers and signing them up
First-line support for your customers
With white-label, the Stripe account your customers pay into

Three ways in

Pick how much of the product you want to build

All three run on the same data and the same servers as TCGGraph itself. The difference is how much is already finished in your name on launch day.

Reseller API

Our API on your domain, for a product you build yourself.

$1,000setup, once

then $249 a month from launch

Usage: $0.70 per 1,000 credits, pooled across your customers
For: Developers, agencies and software companies with their own front end

The full API on your domain, api.yourbrand.com
API keys with your prefix, issued to your customers
Customer accounts, per-customer credit limits and usage
Errors, links and image URLs that carry your name, not ours
All 9 games, every printing, four markets and graded prices
REST and GraphQL, images never metered
99.95% uptime commitment
Live in 5 business days, or your setup fee back

Order Reseller API How Reseller API works

White-label API

Turnkey

A complete card data business under your name: portal, docs and billing included.

$2,500setup, once

then $499 a month from launch

Usage: $0.70 per 1,000 credits, pooled across your customers
For: Founders, shops and communities who want their own API without building one

Everything in Reseller API
Your developer portal: sign-up, dashboard, keys and usage
Your documentation, with your name and your domain in every example
Your plans and prices, on your own pricing page
Customers pay you directly, into your own Stripe account
Account emails in your name, from your domain
Set up with you, step by step, by the people who run the API

Order White-label API How White-label API works

Data licence

Store, display and pass on our data from your own systems.

from$2,000a month

Annual agreement.

Usage: A flat fee, not metered per call
For: Marketplaces, price guides and platforms that need the catalogue in their own database

The right to store the full catalogue and its prices in your own database
Serve it to your users from your own systems: your API, your feeds, your exports
A flat licence fee instead of per-call metering
Daily price history and signed price webhooks
Graded prices by grading company and grade
A named contact for anything about the data

Request a licence How Data licence works

Usage on Reseller API and white-label is $0.70 per 1,000 credits, the same credits our own plans use: a lookup is one, a search page is two, a price history is three. Images are never metered. Partner pricing in full

What your customers see

Your name in every place a customer could look

Including the places most white-label products forget: the key prefix in their code, the link inside an error message and the domain on every card image.

Where	What Lantern Cards’s customers see	How
API base URL	https://api.lanterncards.com/v1	Your subdomain, with a certificate we issue and renew.
API keys	lc_live_7Hq2…f9Ka	Your prefix, so a key in a customer's code reads as yours.
Card images	https://images.lanterncards.com/…/normal.webp	Three widths, never metered, on your own image domain.
Error responses	"docs": "https://developers.lanterncards.com/docs/errors"	Every link in an error points at your documentation.
Developer portal	https://developers.lanterncards.com	Sign-up, dashboard, keys and usage.White-label
Documentation	curl https://api.lanterncards.com/v1/cards?game=pokemon	Every example uses your domain and your key prefix.White-label
Payments	Lantern Cards · Stripe receipt	Customers pay your Stripe account; we never invoice them.White-label
Account emails	hello@lanterncards.com	Sign-up, receipts and low-balance mail in your name.White-label

From order to launch

5 business days, and the clock is ours

The clock starts once you have sent your name, logo and colours and the DNS records we send you are in place. If your API is not live 5 business days later, we refund the setup fee in full and you owe us nothing.

Day 001
Order
Choose a programme and pay the setup fee. It takes about five minutes, and nothing is charged again until your API is live.
- → Programme chosen
- → Setup fee paid
- → Order reference issued
Day 102
Send your brand
Your name, logo, colours and the domain you want. We send back the DNS records to add at your domain provider, which is copy and paste.
- → Name, logo and colours
- → api.yourbrand.com
- → DNS records added
Days 2 to 403
We build it
Your API, keys and error pages on your domain. With white-label, also your portal, documentation, pricing page and Stripe connection. Every endpoint is tested on your domain before you see it.
- → TLS certificate issued
- → Docs written with your name
- → Every endpoint tested
Day 504
You launch
You get your partner dashboard and your first customer can sign up the same day. From here, the data and the servers are our problem.
- → Partner dashboard
- → First customer key
- → Monthly fee starts

The numbers

What you keep, at the prices you choose

Move the sliders to your own plan. It shows the cases that do not work as plainly as the ones that do, because a partner who loses money is not a partner for long.

Programme

Paying customers

You charge each, a month

Your price, your decision.

Credits each uses, a month

10,000

Your revenue: $1,560/mo
Platform fee: $499/mo
Wholesale usage: $280/mo
You keep: $781/mo

Pays for itself from 16 customers. The $2,500 setup fee is back in 4 months.

Usage at $0.70 per 1,000 credits, assuming every customer uses their whole allowance, which is the most it can cost you. Before your own payment processing fees and taxes. The setup fee is paid once and is not in the monthly figures.

Build it, or launch on ours

Everything a card API needs before the first customer pays

Most card data projects stall on the second game or the second market. This is the list that stalls them, and who carries it on each route.

Building it yourselfLaunching on TCGGraph

Card data: Yourself
A separate source for each game, each with its own format, gaps and terms. New sets arrive every few weeks across 9 games.; On TCGGraph
212,448 printings across 9 games in one schema, in 11 languages.
Prices: Yourself
Marketplaces do not hand out their prices. Each one needs a scraper or a partner agreement, and scrapers break without warning.; On TCGGraph
Cardmarket in EUR and TCGplayer in USD, refreshed daily, plus Card Kingdom, Manapool and graded prices.
Matching: Yourself
The same card is listed differently on every market: per finish, per language, per reprint. A wrong match prices the wrong card.; On TCGGraph
Matched printing by printing, with a status on every card that says why a price is missing.
Images: Yourself
Pictures for 73,441 cards and their printings, to mirror, resize and serve.; On TCGGraph
Served in three widths, never metered.
The product: Yourself
Keys, rate limits, metering, billing, docs and a dashboard, all before the first customer pays.; On TCGGraph
Included. White-label adds the portal, docs and billing in your name.
Keeping it running: Yourself
Servers, monitoring, blocked scrapers and broken parsers, every week, for as long as the business exists.; On TCGGraph
Our job, with a 99.95% uptime commitment.
Time to first customer: Yourself
Months, realistically, and longer for prices across markets.; On TCGGraph
5 business days.

The longer version, with licensing and pricing: How to start your own trading card API

Who launches on it

Four kinds of partner, four different reasons

Founders

You know the card market and you know who would pay for an API. Find out whether they will before spending a year on scrapers and servers.

Regional markets

Developers in your market want support in their language, prices from the market they use and a local invoice. Be that company without building the data.

Agencies

Stop wiring up a new card data integration for every client. Give each one a key on your own domain, and earn on the data as well as the build.

Shop software and apps

Point-of-sale, inventory, collection and listing tools: give your users card data and prices as part of your product, metered per user and branded as yours.

When to say no

Three cases where you should buy something else

Partners who are a bad fit cancel in the second month. We would rather point you at the right product now.

You only need data for your own app

Then a regular plan is cheaper and includes a commercial licence. The partner programme is for selling access to other people.

You have no way to reach customers yet

We run the data, not your marketing. Partners who do well already have an audience, a shop network or a product people use.

You want the raw files, not an API

That is the data licence: the catalogue and prices in your own database, served from your own systems, for a flat annual fee.

FAQ

Questions about partnering

Your API could be live next week

Live in 5 business days, or your setup fee back. The clock starts once you have sent your name, logo and colours and the DNS records we send you are in place. If your API is not live 5 business days later, we refund the setup fee in full and you owe us nothing.

Order your API See partner pricing

Questions first? hello@tcggraph.com