Do I need a company to start?

You need a way to take payments, which in practice means a Stripe account in your name or your company's. Stripe decides what it needs from you in your country.

Then you cancel at the end of the month. The setup fee covers building your launch; there is no minimum term after it.

Can I focus on one game only?

Yes. Your plans and docs can lead with any game, and you can limit what your customers see to the games you sell.

Do my customers ever see TCGGraph?

No. Your domain, key prefix, documentation, emails, error messages and image URLs carry your name. We do not contact your customers, market to them, or tell them we exist.

How fast can I launch?

5 business days from the day you send your brand details and add the DNS records. If we miss that, the setup fee is refunded in full.

Reseller API and white-label run month to month after launch. Cancel any time and the month already paid runs out. Your customer list and their usage history are yours to export. The data licence is an annual agreement.

For founders

Start a card data business without building the data

You know the card market and you know who would pay for an API. Find out whether they will before spending a year on scrapers and servers.

Order White-label API How White-label API works

The situation

Why this usually stalls

Most card data projects stall in the same place. The idea is a price API for a game you know, or for a market nobody serves well, and the first six months go into scrapers, matching cards across marketplaces and keeping a server alive. By the time it works, the money and the patience are gone, and nobody has paid for anything yet.

A white-label launch turns that around. You start with 9 games, every printing and prices from four markets on day one, under your own name, and spend your time on the part only you can do: finding the people who need it.

What changes

What White-label API gives you here

Your brand from the first call

Your domain, your key prefix, your portal and docs. Nothing a customer sees says TCGGraph.

Your prices, your margin

Charge what the market will bear. Your cost is $0.70 per 1,000 credits of what your customers actually use.

A small bet, a clear exit

The setup fee is refunded if you are not live in 5 business days, and after launch you can stop at the end of any month.

Room to specialise

Lead with one game, one market or one kind of customer. The rest of the catalogue is already there when they ask for it.

An example

Lantern Cards

A fictional white-label api partner, to make the numbers concrete.

A price API for European Pokémon collectors
Three plans from $19 to $249
Customers billed through Lantern's own Stripe

40 customers · $39 a month · 10,000 credits each

Revenue: $1,560
White-label API platform fee: − $499
Wholesale usage, at most: − $280
Kept, every month: $781

Your numbers

Now try yours

Your customer count, your price and what they would use.

Programme

Paying customers

You charge each, a month

Your price, your decision.

Credits each uses, a month

10,000

Your revenue: $1,560/mo
Platform fee: $499/mo
Wholesale usage: $280/mo
You keep: $781/mo

Pays for itself from 16 customers. The $2,500 setup fee is back in 4 months.

Usage at $0.70 per 1,000 credits, assuming every customer uses their whole allowance, which is the most it can cost you. Before your own payment processing fees and taxes. The setup fee is paid once and is not in the monthly figures.

Who does what

You bring the customers

Everything behind the API is ours to run.

We run

Everything behind your API

Card data for 9 games, 212,448 printings, with new sets added as they release
Prices from Cardmarket, TCGplayer, Card Kingdom and Manapool, refreshed daily, and graded prices by grade
Matching every printing to its own listing on each market
The API, the servers, scaling and uptime
Image hosting and delivery
Keys, rate limits and abuse protection
Second-line support: anything about the data, and every outage

You run

Everything your customers see

Your name, your logo and your domain
Your plans and what you charge for them
Finding customers and signing them up
First-line support for your customers
With white-label, the Stripe account your customers pay into

Launch

Live in 5 business days

The clock starts once you have sent your name, logo and colours and the DNS records we send you are in place. If your API is not live 5 business days later, we refund the setup fee in full and you owe us nothing.

Day 001
Order
Choose a programme and pay the setup fee. It takes about five minutes, and nothing is charged again until your API is live.
- → Programme chosen
- → Setup fee paid
- → Order reference issued
Day 102
Send your brand
Your name, logo, colours and the domain you want. We send back the DNS records to add at your domain provider, which is copy and paste.
- → Name, logo and colours
- → api.yourbrand.com
- → DNS records added
Days 2 to 403
We build it
Your API, keys and error pages on your domain. With white-label, also your portal, documentation, pricing page and Stripe connection. Every endpoint is tested on your domain before you see it.
- → TLS certificate issued
- → Docs written with your name
- → Every endpoint tested
Day 504
You launch
You get your partner dashboard and your first customer can sign up the same day. From here, the data and the servers are our problem.
- → Partner dashboard
- → First customer key
- → Monthly fee starts

Programmes

Every way in, priced

Reseller API

Our API on your domain, for a product you build yourself.

$1,000setup, once

then $249 a month from launch

Usage: $0.70 per 1,000 credits, pooled across your customers
For: Developers, agencies and software companies with their own front end

The full API on your domain, api.yourbrand.com
API keys with your prefix, issued to your customers
Customer accounts, per-customer credit limits and usage
Errors, links and image URLs that carry your name, not ours
All 9 games, every printing, four markets and graded prices
REST and GraphQL, images never metered
99.95% uptime commitment
Live in 5 business days, or your setup fee back

Order Reseller API How Reseller API works

White-label API

Turnkey

A complete card data business under your name: portal, docs and billing included.

$2,500setup, once

then $499 a month from launch

Usage: $0.70 per 1,000 credits, pooled across your customers
For: Founders, shops and communities who want their own API without building one

Everything in Reseller API
Your developer portal: sign-up, dashboard, keys and usage
Your documentation, with your name and your domain in every example
Your plans and prices, on your own pricing page
Customers pay you directly, into your own Stripe account
Account emails in your name, from your domain
Set up with you, step by step, by the people who run the API

Order White-label API How White-label API works

Data licence

Store, display and pass on our data from your own systems.

from$2,000a month

Annual agreement.

Usage: A flat fee, not metered per call
For: Marketplaces, price guides and platforms that need the catalogue in their own database

The right to store the full catalogue and its prices in your own database
Serve it to your users from your own systems: your API, your feeds, your exports
A flat licence fee instead of per-call metering
Daily price history and signed price webhooks
Graded prices by grading company and grade
A named contact for anything about the data

Request a licence How Data licence works

FAQ

Questions from founders

Other partners

Not quite you?

Regional markets

The card API for your country, in your language, under your name

Agencies

One partner account for every card shop you build for

Shop software and apps

Card data inside your product, under your name

Your API could be live next week

Live in 5 business days, or your setup fee back. The clock starts once you have sent your name, logo and colours and the DNS records we send you are in place. If your API is not live 5 business days later, we refund the setup fee in full and you owe us nothing.

Order White-label API See partner pricing

Questions first? hello@tcggraph.com